How are tech brands augmenting the Phydigital ecosystem?

The development of technological infrastructure, the launch of 5G, and high penetration of smartphones in India can help make learning and education more accessible and enhance students’ learning experiences. This trend has been further triggered by conditions existing in the economy.

However, it must be kept in mind that even though the country has made massive strides in connectivity and digitisation, a large percentage of the population residing in remote areas remains bereft of these services. This means that under changing circumstances, this cohort also has limited access to education. Thus, a system must be built that brings this segment into the mainstream while working with available resources. The answer lies in creating a phygital ecosystem.

An introduction

Phygital is a combination of two words: physical and digital. As the nomenclature suggests, it combines elements of the physical environment with the digital ecosystem to augment learning and training activities.

Most tech brands today are investing in building a sound phygital ecosystem to reach the maximum number of audiences and expand their customer base. Here are some ways in which phygital technologies are helping to create more accessibility and inclusivity in education and the delivery of services in India.

The phygital ecosystem and education

In a country like India, where a large percentage of the population resides in villages, the phygital model allows a way to deliver education to several people without putting a strain on existing resources. The effort here is to bridge the digital divide across geographical locations, between the centre and the marginalised. Therefore, policymakers, researchers, and tech companies have come together to help enhance the affordability, accessibility, and efficiency of this system.

The key advantage of the phygital model of education over the physical mode and the e-mode is that it combines the benefits of both and minimises their respective drawbacks. So the learner here has access to e-lectures and e-learning resources and can also visit training centres for skill application.

Since the devices used in this system are not entirely dependent on internet connectivity, they help people in remote areas continue their education without hindrance. For example, through specially designed devices, learners can access lectures throughout the day once the material is downloaded, even without an internet connection. Therefore, through integrating technology and digital tools in the education system, every citizen of the country, irrespective of their area of residence, has access to education and to opportunities previously denied to them.


The amalgamation of physical reality and the virtual world has helped all sectors of the economy enhance their reach and efficiency. This is especially true for education and e-learning platforms. They have been able to break the barriers associated with traditional systems and reach consumers or learners across the country and even globally. From the point of view of consumers/learners, geographical locations no longer become a constricting factor in accessing quality products or education opportunities.



Views expressed above are the author’s own.


Source link

Leave a Comment

Your email address will not be published. Required fields are marked *

%d bloggers like this: