Ever since the pandemic, the fitness industry has taken an online turn to survive. The increasing frequency and awareness of maintaining an active lifestyle have prompted people to choose a more autonomous approach to their fitness regimens. Thus, more fitness technological tools and products continue to flood the market, forging strong bonds between fitness professionals and enthusiasts alike.
According to Allied Market Research, the online fitness market is growing at a CAGR of 33.1% and is poised to reach $59.231 million by 2027. The research further stated that the primary reasons driving market expansion are the rising demand for advanced exercise sessions as well as the rise of AR or VR-based training. Thus, new-age technologies such as AI, ML(machine learning), and intelligent wearables are allowing customers to focus more precisely on their health and wellness journeys while also transforming the fitness sector in India.
Digital adoption in the fitness industry
After pandemic, the way of life has been affected. Indians have grown accustomed to the barricades and adopted the “new normal.” Despite the disruption, rapid technological breakthroughs altered the sectors across the globe along with this wellness and fitness industry is no exception to it. The sector is spawning remarkable ideas, insights, and possibilities to overcome the obstacles that were highlighted during the time. Furthermore, COVID-19 also boosted demand for virtual exercise courses and at-home fitness equipment. As a result, a new generation of fitness enthusiasts has developed.
While the pace remains constant, the fitness industry is gradually embracing digital technologies. The temporary shutdown of gyms due to Covid-19 dissolved the liquidity of several fitness enterprises in India, making it vital to accelerate their digital transition. Many on-ground gyms and fitness studio businesses have transferred their full service online, not just to stay relevant but also to survive. Virtual exercise sessions, consultations, and holistic training, among other things, have become the new norm in this scenario. Furthermore, people are more at ease working out in the privacy of their own homes with their equipment.
Technological advancements are reshaping the industry
With the current state of digitalisation, each device, in its own way, delivers valuable data regarding progress and assists users in tracking their fitness objectives. Let’s look out at the technological advancements that are reshaping the fitness industry landscape and the future:
Machine Learning: Thanks to the advancement of new-age technology, the smart generation is finding its way towards a healthy lifestyle by stepping into gyms with tech-enabled devices such as treadmills, cycles, and many more. People had seen a significant industry gap and pursued a technological path to improve health to match their in-elegance experiences. In this scenario, working out at home with cutting-edge equipment becomes advantageous for the enthusiast. As these machines are inbuilt with a variety of options, such as training sessions based on fitness experts.
Wearable Technology: Even before the lockdown, wearable technology has become a must-have item. However, individuals are now tuned in to checking pulse rates, heart rates, steps walked and constantly striving to grow fitter. The data also demonstrates a notable gain in market size. According to research and industry studies, the Indian wearables market is expected to reach $80.43 billion at a CAGR of 21.63% during the forecast years 2019 and 2025. Wearable fitness tech gadgets assist in automating chores like rep counting, progress monitoring, macro tracking, heart rate, blood pressure, and other variables that impact active energy, in addition to driving user motivation and nurturing them to live a more diligent lifestyle.
AI-based workout: We live in an era of unprecedented invention. AI-powered deploymentable data enables marketers across the board to deliver innovative fitness and well-being products. Several systems now provide live trainer instructions and AI-enabled tracking to monitor exercises in real-time, making them more consumer-tailored.
In a nutshell, it is becoming an irrefutable reality that the Indian fitness business is reorganizing and growing due to technological advancements, with fresh features incorporated into electronic gadgets for exercise enthusiasts. Furthermore, remotely assisting people in adopting health and joining the fitness revolution while driving development is motivating and thrilling. Workout arenas, leisure centers, and gyms are places where people gather, unify, and even develop friendships.
However, as time goes on, we are witnessing much progress and advancement in the sector. As a result, technologies like ML, wearable technology, and AI-based exercises are transforming the fitness industry in India.
Views expressed above are the author’s own.
END OF ARTICLE